If you’ve tried marketing with Google AdWords before but didn’t quite get the results you expected, then this article is for you. I’ll show you how to create a “digital money tree” with AdWords simply and quickly.
I don’t believe in complicating things and I know your time is valuable, so let’s get right down to it:
Profiting Step #1: Write a power-packed ad
Your ad has to absolutely grab people by the eyeballs and get them to click on your ad in excitement! Studies have shown that people are exposed to up to 300 ads on a daily basis, so you must do something outstanding to get their attention. Tricks include asking a question in your headline (that always works!) and writing your ads so they look different from your competitors who are bidding on the same keyword. For example, if all your competitors are writing long AdWords ads, you might want to write a super-short ad to differentiate yourself and get the clicks.
Profiting Step #2: Arm yourself with hyper-profitable keywords
Quantity and quality matters here! Use a professional keyword research tool like Wordtracker to start gathering a complete set of keywords to use for your campaign. Don’t “make do” with free tools. Remember, 90% of your competition are probably using these free tools only. If you want an edge, then take it a step further and use a professional option! Another amazing keyword research tool is Keyword Discovery.
Profiting Step #3: Test like a “mad” scientist
Once your ads are “live” and getting click throughs, you have to track their results to see if they are doing as well as you thought they would! You can do this by using Google’s AdWords Analytics tool in your AdWords account. Track how many sales you get from different keywords and Ad groups. Do split-testing by rotating different ads at the same time.