AdWords is a wonderful marketing tool that Google has provided to avid online marketers. When you understand the intricacies of using this wonderful tool, you will experience the power of promoting your products through the internet. The secrets revealed below are designed to help you maximize your profits.
1. The landing page
The top ranking AdWords secret is the effectiveness of your landing page. A landing page obviously is the first spot where your prospect is going to reach. It should be relevant, precisely tell the visitor what is expected of him and be easy to navigate. A landing page that is professionally designed – possibly with some graphics can potentially attract more visitors and compel them to go for the ‘buy’ button.
2. Care for the headline
The first line that any visitor would see will be your headline. The headline should be strong enough to hold the viewers attention and lead him to your landing page. If the keywords are placed like an orphan, you can quickly expect the visitor to run away. Blend the keywords with an appropriate title. And, remember people always look for their benefits. Therefore, let them know what you are willing to give away. Most AdWords secrets will highlight this aspect in one form or the other.
The biggest among AdWords secrets is testing your ads. Running the tests do not cost a dime. Run several tests for your ads and use different test methods too. Split tests in particular helps you segregate the performing ads from the non performing ones.